Skip to main content

Cassandra Sell

Photo of Cassandra Sell

As Art Director for CAST, Cassandra leads visual design and brand strategy in the collaborative creation of engaging and meaningful communications and experiences across the CAST's projects, and initiatives. She established, grows, and maintains a cohesive vision for CAST's visual branding across websites and media and coordinates design support for content and messaging efforts across Research & Development, Technical Assistance, Fundraising and Business Development, Publishing, Professional Learning, Communications, and Events teams. Her goal is to produce engaging, thoughtful, and relevant solutions that tell the story of CAST’s mission and impact around the world through graphics, interactives, and multimedia. Cassandra’s work at CAST has included a redesign of the UDL Guidelines website and materials, annual design for the Annual CAST UDL Symposium, and website and branding for the AEM and CITES Centers at CAST.

Before joining CAST in 2015, Cassandra worked with WGBH Digital in Brighton, MA as the lead digital designer on such well known and loved PBS brands as Masterpiece, Antiques Roadshow, and Curious George. She has developed robust companion websites, social media strategies and campaigns, and games for audiences of all ages working collaboratively with producers, content creators, and web developers. At WGBH Cassandra became a champion for inclusive, user-driven design processes and strategies, meaningful and joyful interaction and visual design, and cohesive art direction that works effectively across media platforms.

She thrives on collaboration with others from across disciplines and backgrounds and believes we can overcome barriers to meaningful communication and critical learning by listening actively, sharing honest feedback, and honoring each others' lived experiences. She is a creative thinker with a passion for feedback and iteration, systems and logic. Her own educational experiences, especially at Northeastern University in Boston where she had internships with Turner Broadcasting in London and Sigma Group Advertising in New Jersey, as well as a semester of Fine Arts at the Burren College of Art in Ballyvaughan, Ireland, concretized the importance of authentic and meaningful engagement for all and engaging in human-centered practices on both development and audience side of any learning experience.

Two pinecones with googly eyes on the forest floor

Cassandra lives in New Mexico with her family, dogs, tortoise, python, and tarantula. She takes every opportunity to explore the wild and beautiful places outdoors. She usually has a camera in hand and a pocket full of dog treats and adhesive googly eyes. She says things like "the process is the product" and "your feedback is useful data" to her kids at the dinner table.


BS, Northeastern University

Top of Page