IMAGE AS MEDIUM

Strength of Images

A major difference between still images and spoken or written language is that language communicates linearly and sequentially, whereas images communicate everything at once.

The directness of images and the fact that all of their information is presented simultaneously makes them excellent for portraying mood, capturing relationships, making comparisons, and understanding parts versus wholes.

Representational images do not require decoding because they convey information literally. Viewers need not follow a particular path when looking at the elements in an image; they can inspect the image in different ways depending upon their purpose and their preferences. (link to three brain network activity – text to read “Your three brain networks”)

Your three brain networks